Unsightly Construction Transformed by Vibrant Mural at 66 Isabella: PATCH & Park Properties Take to the Streets

October 15th 2014- Toronto ON – On Thursday October 16th, the PATCH Project and Park Property Management will be installing a brand new mural at 66 Isabella. The mural was created by Toronto artists Bruno Smoky, Shalak Attack, and FIYA Bruxa during this year’s Scotiabank Nuit Blanche, as part of PATCH’s “Curate the City” installation.

“Curate the City” was a pop-up, live painting event that challenged passersby to rethink the role construction sites play on our urban experience, encouraging them to reconsider these surfaces as blank canvases for locally produced art. Throughout the night, people were invited to build a dynamic miniature city, comprised of dozens of 3D structures, representative of the booming development found across our city.

Alongside this, internationally celebrated PATCH artists Bruno Smoky, Shalak Attack and FIYA Bruxa, created two large-scale works on construction hoarding, that will now find a permanent home at Park Property Management’s development at 66 Isabella St.

The mural was painted during the 12 hours of Scotiabank’s Nuit Blanche from 7pm to 7am on October 4th and 5th. The two pieces space 20 feet long each and depict the Toronto landscape along with 3 diverse figures, representing different elements of the City. The vibrancy of the colours reflect the multi-faceted Church/Wellesley community and will add an impactful public art mural to the community, improving our experiences with construction sites.

This installation was part of a larger endeavour of The PATCH Project to install art in underused spaces, like construction sites, that strengthen community ties, and beautify the streetscape, while building the capacity of emerging artists to exhibit in the public realm.

Installation of these vibrant pieces will take place on October 16th at 10am at 66 Isabella Street. The final artworks will be installed on the construction hoarding surrounding the Park Property Management’s development site at same address. This will be highly visual.

The Project Manager and a representative from Park Properties will be on site for interviews.


PATCH logoAbout PATCH:
Recently named 2014 Best Social Enterprise by OCADU, PATCH improves the urban experience for local residents and visitors alike by transforming vacant urban spaces into an ongoing curated exhibition. PATCH supports community arts programming for youth in the city’s most underserved communities through their host agency – The STEPS Initiative, an award-winning community organization that uses art to connect people to public spaces. STEPS bridges the gap between the cultural, social and environmental sectors by building the capacity of citizens to take action in creating more vibrant and connected communities, and have been responsible for public art projects large and small – including the World’s Tallest Mural at the heart of Toronto’s St. James Town community.

LGPark_logos-GreenGAbout Park Property Management Inc.:

For almost 40 years, Park Property Management has been providing affordable, well-maintained rental accommodations that offer both quality and value. Their properties are managed with pride in the pursuit of long-term relationships with all of their residents and they are excited to add 66 Isabella to their portfolio – a luxurious new 23 storey rental residence, set in the heart of vibrant Church-Wellesley Village (currently under construction). www.66isabella.com // www.parkproperty.ca

About the Artists: Bruno Smoky, Shalak Attack and FIYA Bruxa
Coordinator for the Essencia Arts Collective, and a founding member of the Clandestinos Crew, Bruno Smoky has gained international recognition during his artistic journeys throughout Brazil (where he grew up), Chile, the Dominican Republic, Venezuela, Argentina, and Canada.

Co-founder and member of the international art collectives “Essencia”, the “Bruxas”, and the “Clandestinos”, Canadian-Chilean visual artist Shalak Attack has dedicated herself to painting, muralism, and graffiti urban, with her artistic expression largely manifested on urban walls across the world.

Also a founding and acting member of “Essencia”, FIYA Bruxa is an interdisciplinary artist who has exhibited both across Canada and abroad.


Media contact: Mojan Jianfar, Director, Projects and Partnerships the PATCH Project / STEPS Initiative (416) 567 7895 or mojan@stepsinitiative.com
@ThePATCHProject // @STEPSInitiative
www.thepatchproject.com // www.stepsinitiative.com



Image 1: Artists laying the foundations for the mural during Scotiabank Nuit Blanche.
Photo Credit: Tyler Talbot with HelloFoto


Image 2: Progression of artwork throughout the night during Scotiabank Nuit Blanche.
Photo Credit: Tyler Talbot with HelloFoto

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Image 3: The crowd gathers to watch the artists paint throughout the night during Scotiabank Nuit Blanche. Photo Credit: Holly Thomson with HelloFoto